The disease officially named COVID-19 but more commonly known as Coronavirus is likely to take several months to peak and dwindle, with significant implications for businesses of all kinds.
Most people who contract the disease will recover from it, but we are still entering a period of likely substantial disruption to many daily practices we take for granted.
The daily commute, working from a shared office or open-plan workspace, shopping for essentials like food and household goods, are all on the agenda.
For commercial entities the coming months are a minefield as you seek to share important information with your customers, without appearing to take advantage of the situation.
On a personal note, I don't think anyone should try to capitalise on the coronavirus, but certain marketing communications still need to be written and sent out.
As I see it, there are a few scenarios in which Coronavirus could disrupt your marketing communications, so let's take a look at some of them...
