How I Single-Handedly Won Eurovision 2021 for Italy

Sunday 23 May 2021

Last night was the grand final of the 2021 Eurovision Song Contest and an impressive victory for Italy's MÃ¥neskin with a total score of 524 points for their song 'Zitti e Buoni'.

I'd like to think I'm at least partly, if not solely responsible for this stunning win, after recently celebrating the seventh anniversary of one of my most successful tweets of all time.

Back in 2014, Eurovision was held a few weeks earlier in the year, with the final taking place on May 10th. In the good old days, the subtitles showed foreign-language lyrics translated into English, whereas nowadays they tend to display them in their original language.

That gave us the gem of a lyric "I love parking inattentively" in the 2014 Italy Eurovision entry 'La Mia Città' by Emma Marrone.

I thought it was a pretty great line, so I took a quick, semi-blurry snapshot of my TV screen and tweeted it with the words "BEST LYRIC OF THE NIGHT", a couple of Eurovision-related hashtags, and CC'd the Twitter account @yplac which celebrates inattentive parking.

Apparently other people also enjoyed the lyric, as to date by May 2021 it has received a total of:

  • Over 1,500 retweets
  • Nearly 900 likes
  • 40 replies

Unfortunately I don't think full analytics were available at that time, so I don't know exactly how many impressions and interactions it's had, but it must be in the tens of thousands at the very least.

It's also featured in several BuzzFeed articles by Scott Bryan which I'm sure have helped it to remain 'current' despite its ever-increasing age over the past seven years. Thanks Scott!

Complete Text for New Website Launch

Tuesday 4 May 2021

Text content for new websites is often overlooked during the design process. Web design agencies love to focus on graphics, animations, responsive mobile templates and so on, but don't always include much more than basic placeholder text or even Latin dummy text to fill the space.

It's not their fault - often that's what they've been hired to do, it's just that people don't realise web design doesn't necessarily include website content. Unless you realise in time, this can leave you without complete text for your new website launch. In the worst-case scenario, you might not have any sensible text content at all.

Whether you're still in the planning stage and you want to make sure you have complete new website text for launch day, or you're taking that final step and have just realised your web design agency are not going to fill in the spaces in your pages, I can help.

Make sure you have complete text for all the main pages of your new website.

Starting with your homepage as the first priority, I will work with you to identify the most important pages on your website and fill in any gaps with good-quality content. That might mean descriptions of your products and services, 'About Us' style pages, introductory text for your ecommerce checkout page, and so on.

Bobblewriter

Words by Bob 'Bobble' Bardsley.

Bobble is a talented freelance writer who has written for websites since 1998.

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