Why to hire a CEO blog ghostwriter

Writing a CEO blog is a great way to show your knowledge as an entrepreneur and set yourself apart as an inspirational business leader, but it can be time consuming and not everyone finds it easy to put words on paper.

As your company grows, you're likely to outsource much of your marketing (or hire an in-house marketing exec to handle it). But your blog needs extra care, because it represents you as an individual, as well as your organisation as a whole.

A business man in a purple suit.

Taking the decision to hire a CEO blog ghostwriter can give you the dedicated talent you need to produce regular, insightful blog posts for your website, written with good spelling and grammar, but still keeping your own tone of voice, figures of speech and any catchphrases you like to use.

In my freelance career I have been hired as a CEO blog ghostwriter several times, working with business leaders across the UK to write first-person pages that accurately reflect their views, while including all the SEO keywords and marketing calls-to-action needed to turn blog visits into sales.

Entrepreneurship can sometimes feel lonely at the top of the ladder, but you're not up there on your own. Reach out at any time and you'll find likeminded, motivated people like me who are ready and willing to help in a freelance capacity.

What is a CEO blog ghostwriter?

OK, so what's the difference between a CEO blog ghostwriter and a general freelance content writer? It all comes down to tone of voice and the ability to write in a style convincingly similar to your own.

We're already in a world where AI is rapidly gaining the ability to do this too, but you'll typically find AI-generated content to be wide of the mark, often in ways that are hard to pin down or correct. It's that 'uncanny valley' feeling of content that just sounds... weird.

By working with a human freelancer like me, you can give me any examples of your own writing, or have me work from a video or podcast. Alternatively, just give me a few bullet points of what you want your blog post to say, and a pointer on tone of voice, and I can come up with a first draft we can hone together.

A good CEO blog ghostwriter will deliver good-quality content while taking all of the following into account:

• Writing to match your tone of voice and phrasing
• Including SEO keywords and CTAs
• Reducing time and effort needed from you
• Editing (if needed) to get wording spot-on
• Adding research and context about your industry

By providing some thoughts of your own and letting your freelance blog ghostwriter add their own research, you'll often end up with an even more insightful finished blog post than if you had written it yourself.

In the end, it's about making your life easier so you can focus on running your business. As a freelancer, I know self-promotion isn't always easy, especially when there are more pressing priorities on a day-to-day basis.

How to start a CEO blog

What if you don't already have a CEO blog, but you want to start one with the help of a ghostwriter?

There are a few things to check first:

1. Does your website template include a blog/news section you can post to?
2. Do you have ideas about what you want to say on your blog?
3. Is your ghostwriter familiar with CSS, SEO and website formatting?
4. Are you planning to upload your content, or do you want your freelancer to do it?
5. How much content (and how regularly delivered) do you want?

A full-time freelance content writer should be able to commit to the schedule you need, without any gaps in delivery. Consider working with a ghostwriter who can create content several weeks in advance, so you always have a stockpile of scheduled blog posts to keep going through any unavoidable absences.

Once you've got a good idea of what you want from your blog, it's time to agree a content schedule with your freelance ghostwriter. You can start with a single page if you want to test the waters, or set out a plan for daily, weekly, fortnightly or monthly blog posts over the next 3-6 months.

It's also sensible to set an approximate word count for each page. For the best performance in Google Search results/rankings, this should be at least 1,000-1,500 words, but this is a very general rule of thumb. Your SEO agency (if you have one) can help with this decision, or you can trust your freelancer to write the number of words needed.

The work you put in early on will help to make sure your ghostwriter produces better content even within a matter of days or weeks. Don't be afraid to provide constructive feedback, especially when it comes to your tone of voice.

Remember, authenticity is one of the critical factors in a CEO blog, so make sure your ghostwriter does a good job of 'sounding' like you.

How to organise a CEO blog

As you start to build up a collection of blog posts, it's a good idea to introduce some simple organisation to keep posts on similar topics together.

Most content management systems (CMS - your website's admin page e.g. WordPress) support categories and topic tags. As you add new posts to your blog, you select one or more categories to group posts according to their subject matter.

This helps you to provide an organised archive for visitors to your blog, where they can read more of your insights on each topic just by clicking a category link. It's also a good way to signpost to the search engines that pages are related to each other in some way, which can help to reinforce your search rankings.

Again, if this is something you're not confident about, that doesn't matter. Your freelance writer, SEO agency, web designer or in-house marketing team should all be able to help.

Planning a weekly agenda for scheduled blog posts.

You might even find categories help you when it comes to planning future content. For instance, if your blog has four main categories, you might decide to post one page per week and cycle through those topics, so each section receives one update per month.

Organising your blog should (by definition) help to organise your content creation process too - so ask your ghostwriter if you need an expert opinion on how to do this.

Get a CEO blog ghostwriter today

If you'd like to know more about my services as a CEO blog ghostwriter, please email me or contact me via my socials. My emails come through to my phone, so that's the best way to reach me wherever I am (flag your email as important if you need a reply urgently).

As a full-time career freelancer, I make it my business to be available whenever possible. I'm also very flexible whether you want a single blog post to see how well it performs, or you're ready to dive right into a long-term CEO blog content schedule.

My prices are competitive and I'm open to offers. I write everything from scratch - I don't use AI to generate anything - so there aren't massive economies of scale, but I am open to negotiation for larger orders and long-term commitments.

I've always found ghostwriting CEO blogs to be really rewarding. As a writer, it's both challenging and interesting to mimic another person's way of writing (or speaking) as closely as possible, especially when they have genuine insight and entrepreneurial spirit to share.

Let me know if you have any questions about my services or about anything on this page. I'm available all year round with very few days off, so please get in touch and we can start planning your first blog posts immediately.

Urgent/Overnight Copywriting Orders

I welcome urgent copywriting orders. Maybe you've been let down by your writer, you're coming up hot on a fixed deadline, or you've just realised you need 1-2 extra pages you hadn't already allowed for.

My first freelance order was from an SEO agency whose freelance copywriter had quit at short notice. I stepped in and delivered a batch of blogs for multiple websites within a couple of days. That agency is still a regular customer, 12 years later.

Subject to availability, I'm happy to take on overnight copywriting orders, or short-notice orders with delivery in 48-72 hours, if you're able to give me the extra time. Maybe it will be the start of a long and happy collaboration for us too.

Generally to deliver a last-minute copywriting order as quickly as possible, I need several things from you:

• A brief or instructions to tell me what you need
• Any supporting materials and information
• As much time as possible

But I'm open to offers - so please feel free to email me and, if I have space in my schedule, I'll always do my best to give you what you need.

Publish a press release for World News Day

September 28th is World News Day, a campaign to bring together more than 300 news organisations worldwide and promote the value of good-quality, credible journalism.

The initiative is run jointly by the World Editors Forum (WEF), the network for editors within the World Association of News Publishers (WAN-IFRA) and The Canadian Journalism Foundation (CJF).

World News Day is the perfect time to publish a press release.

For 2021, World News Day has a particular focus on climate change and the future of the planet, and participants are being asked to share quality journalism on those topics.

But it's also a great opportunity for businesses of all sizes to publish a press release and generate some additional exposure on a day when news in all its forms will be on the agenda.

Complete Text for New Website Launch

Text content for new websites is often overlooked during the design process. Web design agencies love to focus on graphics, animations, responsive mobile templates and so on, but don't always include much more than basic placeholder text or even Latin dummy text to fill the space.

It's not their fault - often that's what they've been hired to do, it's just that people don't realise web design doesn't necessarily include website content. Unless you realise in time, this can leave you without complete text for your new website launch. In the worst-case scenario, you might not have any sensible text content at all.

Whether you're still in the planning stage and you want to make sure you have complete new website text for launch day, or you're taking that final step and have just realised your web design agency are not going to fill in the spaces in your pages, I can help.

Make sure you have complete text for all the main pages of your new website.

Starting with your homepage as the first priority, I will work with you to identify the most important pages on your website and fill in any gaps with good-quality content. That might mean descriptions of your products and services, 'About Us' style pages, introductory text for your ecommerce checkout page, and so on.

Short Story Writing

Whenever I am contacted by someone who needs to hire a ghostwriter for a short story, I'm immediately interested. I produce a lot of factual content - online news articles, SEO landing pages, product descriptions etc - but fiction is where you can get really creative with words.

A short story is a search-friendly way to do that. Adjectives and metaphors can create a picture in the reader's mind, while plain text remains the easiest format for Google to crawl and index, adding to your presence in the search results.

In many cases, customers who want to hire a short story writer plan to publish the story in print, whether as a gift for a friend or family member, as marketing materials, as a teaching aid, or for some other purpose out there in the real, physical world.