Complete Text for New Website Launch

Text content for new websites is often overlooked during the design process. Web design agencies love to focus on graphics, animations, responsive mobile templates and so on, but don't always include much more than basic placeholder text or even Latin dummy text to fill the space.

It's not their fault - often that's what they've been hired to do, it's just that people don't realise web design doesn't necessarily include website content. Unless you realise in time, this can leave you without complete text for your new website launch. In the worst-case scenario, you might not have any sensible text content at all.

Whether you're still in the planning stage and you want to make sure you have complete new website text for launch day, or you're taking that final step and have just realised your web design agency are not going to fill in the spaces in your pages, I can help.

Make sure you have complete text for all the main pages of your new website.

Starting with your homepage as the first priority, I will work with you to identify the most important pages on your website and fill in any gaps with good-quality content. That might mean descriptions of your products and services, 'About Us' style pages, introductory text for your ecommerce checkout page, and so on.

If you're playing catch-up on a website that needs to launch as soon as possible, I'll make sure you have all the basics in place as quickly as I can. From there we can go on to fill in any secondary and supplementary pages according to a schedule that suits you.

The important thing is to make sure you have complete website text for launch day for all the main static pages of your website (i.e. Homepage, About Us pages, main product/service pages and any other priorities).

Why launch-day website content matters

Websites are dynamic - you can update them later - so why does it matter if your text is not perfect on launch day?

There are a few good reasons to get it right first time:

• "You only get one chance to make a good first impression" is a cliche but it's true. Good-quality content gives you the best chance to impress first-time visitors to your newly launched site.
• After launching your website, you can submit it to the search engines for inclusion in search results. Any later changes to your text could take days or even weeks to appear.
• Keeping your main pages unchanged for the first few weeks gives you a useful benchmark for any later changes, so you can see what works to improve your search rankings and attract traffic.

Of course, it's also more economical to get complete website text written all at once, as this will generally be faster and cheaper than ordering individual pages, edits and redrafts at a later date.

Note

I normally charge based on word count, so unless you order a complete rewrite of an existing page, the total cost shouldn't be any higher, but I can produce an entire website text faster than creating one page at a time over a period of weeks or months.

To ask about outsourced web copywriting or to get a quote for a full website write/rewrite, contact me today and I'll be happy to help.