Writing a CEO blog is a great way to show your knowledge as an entrepreneur and set yourself apart as an inspirational business leader, but it can be time consuming and not everyone finds it easy to put words on paper.
As your company grows, you're likely to outsource much of your marketing (or hire an in-house marketing exec to handle it). But your blog needs extra care, because it represents you as an individual, as well as your organisation as a whole.
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| A business man in a purple suit. |
Taking the decision to hire a CEO blog ghostwriter can give you the dedicated talent you need to produce regular, insightful blog posts for your website, written with good spelling and grammar, but still keeping your own tone of voice, figures of speech and any catchphrases you like to use.
In my freelance career I have been hired as a CEO blog ghostwriter several times, working with business leaders across the UK to write first-person pages that accurately reflect their views, while including all the SEO keywords and marketing calls-to-action needed to turn blog visits into sales.
Entrepreneurship can sometimes feel lonely at the top of the ladder, but you're not up there on your own. Reach out at any time and you'll find likeminded, motivated people like me who are ready and willing to help in a freelance capacity.
What is a CEO blog ghostwriter?
OK, so what's the difference between a CEO blog ghostwriter and a general freelance content writer? It all comes down to tone of voice and the ability to write in a style convincingly similar to your own.
We're already in a world where AI is rapidly gaining the ability to do this too, but you'll typically find AI-generated content to be wide of the mark, often in ways that are hard to pin down or correct. It's that 'uncanny valley' feeling of content that just sounds... weird.
By working with a human freelancer like me, you can give me any examples of your own writing, or have me work from a video or podcast. Alternatively, just give me a few bullet points of what you want your blog post to say, and a pointer on tone of voice, and I can come up with a first draft we can hone together.
A good CEO blog ghostwriter will deliver good-quality content while taking all of the following into account:
- Writing to match your tone of voice and phrasing
- Including SEO keywords and CTAs
- Reducing time and effort needed from you
- Editing (if needed) to get wording spot-on
- Adding research and context about your industry
By providing some thoughts of your own and letting your freelance blog ghostwriter add their own research, you'll often end up with an even more insightful finished blog post than if you had written it yourself.
In the end, it's about making your life easier so you can focus on running your business. As a freelancer, I know self-promotion isn't always easy, especially when there are more pressing priorities on a day-to-day basis.
How to start a CEO blog
What if you don't already have a CEO blog, but you want to start one with the help of a ghostwriter?
There are a few things to check first:
- Does your website template include a blog/news section you can post to?
- Do you have ideas about what you want to say on your blog?
- Is your ghostwriter familiar with CSS, SEO and website formatting?
- Are you planning to upload your content, or do you want your freelancer to do it?
- How much content (and how regularly delivered) do you want?
A full-time freelance content writer should be able to commit to the schedule you need, without any gaps in delivery. Consider working with a ghostwriter who can create content several weeks in advance, so you always have a stockpile of scheduled blog posts to keep going through any unavoidable absences.
Once you've got a good idea of what you want from your blog, it's time to agree a content schedule with your freelance ghostwriter. You can start with a single page if you want to test the waters, or set out a plan for daily, weekly, fortnightly or monthly blog posts over the next 3-6 months.
It's also sensible to set an approximate word count for each page. For the best performance in Google Search results/rankings, this should be at least 1,000-1,500 words, but this is a very general rule of thumb. Your SEO agency (if you have one) can help with this decision, or you can trust your freelancer to write the number of words needed.
The work you put in early on will help to make sure your ghostwriter produces better content even within a matter of days or weeks. Don't be afraid to provide constructive feedback, especially when it comes to your tone of voice.
Remember, authenticity is one of the critical factors in a CEO blog, so make sure your ghostwriter does a good job of 'sounding' like you.
How to organise a CEO blog
As you start to build up a collection of blog posts, it's a good idea to introduce some simple organisation to keep posts on similar topics together.
Most content management systems (CMS - your website's admin page e.g. WordPress) support categories and topic tags. As you add new posts to your blog, you select one or more categories to group posts according to their subject matter.
This helps you to provide an organised archive for visitors to your blog, where they can read more of your insights on each topic just by clicking a category link. It's also a good way to signpost to the search engines that pages are related to each other in some way, which can help to reinforce your search rankings.
Again, if this is something you're not confident about, that doesn't matter. Your freelance writer, SEO agency, web designer or in-house marketing team should all be able to help.
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| Planning a weekly agenda for scheduled blog posts. |
You might even find categories help you when it comes to planning future content. For instance, if your blog has four main categories, you might decide to post one page per week and cycle through those topics, so each section receives one update per month.
Organising your blog should (by definition) help to organise your content creation process too - so ask your ghostwriter if you need an expert opinion on how to do this.
Get a CEO blog ghostwriter today
If you'd like to know more about my services as a CEO blog ghostwriter, please email me or contact me via my socials. My emails come through to my phone, so that's the best way to reach me wherever I am (flag your email as important if you need a reply urgently).
As a full-time career freelancer, I make it my business to be available whenever possible. I'm also very flexible whether you want a single blog post to see how well it performs, or you're ready to dive right into a long-term CEO blog content schedule.
My prices are competitive and I'm open to offers. I write everything from scratch - I don't use AI to generate anything - so there aren't massive economies of scale, but I am open to negotiation for larger orders and long-term commitments.
I've always found ghostwriting CEO blogs to be really rewarding. As a writer, it's both challenging and interesting to mimic another person's way of writing (or speaking) as closely as possible, especially when they have genuine insight and entrepreneurial spirit to share.
Let me know if you have any questions about my services or about anything on this page. I'm available all year round with very few days off, so please get in touch and we can start planning your first blog posts immediately.
