James Mason, CEO of Welcome to Yorkshire, appeared across the BBC in the past few days to urge hospitality businesses in the north to prepare for 'Day One'.
In interviews on BBC Breakfast on May 17th and on BBC Radio Humberside's David Burns show on May 18th, he explained that different hospitality premises might be given permission to reopen at different times - but Day One is coming for all.
Speaking to Radio Humberside local legend Burnsy, he added that the two key words for hospitality marketing right now are 'confidence' and 'trust'.
'Day One is coming'
"We know that Day One is coming for everyone. If you're a bed & breakfast owner you can prepare your messaging, you can make sure that your marketing is right and say 'Listen, if you're concerned about having breakfast down in a common room, maybe we can deliver to your bedroom,' etc."
- James Mason, CEO Welcome to Yorkshire, BBC Radio Humberside, May 18th 2020
The date when lockdown is lifted may differ for different businesses - for instance, outdoor venues like campsites and caravan parks could find they are allowed to open ahead of more confined spaces like hotels and guest houses.
But the day is coming and it's important for hospitality marketing in Yorkshire and across the north of England to be ready to capitalise on any opportunities that lie ahead.
