Business as Usual and the New Normal

Just a few weeks ago when I wrote my previous post here, we were entering the Coronavirus pandemic. While it's far from over, we are starting to see some progress.

Importantly, I think most of us have a good understanding of what business can be done, and hopefully in the very near future, more businesses will return to trading in a more 'normal' way.

For my part, I continue to take orders as usual, so if you need to hire a writer, I am available.

Marketing Communications and Coronavirus COVID-19

The disease officially named COVID-19 but more commonly known as Coronavirus is likely to take several months to peak and dwindle, with significant implications for businesses of all kinds.

Most people who contract the disease will recover from it, but we are still entering a period of likely substantial disruption to many daily practices we take for granted.

The daily commute, working from a shared office or open-plan workspace, shopping for essentials like food and household goods, are all on the agenda.

For commercial entities the coming months are a minefield as you seek to share important information with your customers, without appearing to take advantage of the situation.

On a personal note, I don't think anyone should try to capitalise on the coronavirus, but certain marketing communications still need to be written and sent out.

As I see it, there are a few scenarios in which Coronavirus could disrupt your marketing communications, so let's take a look at some of them...

What is the Social Media Ratio?

Your Social Media Ratio is a quick way to test if a social media post is 'good' or 'bad' in terms of audience perception.

The different social networks give your followers different ways to interact with you, but they fall into a number of common categories:

• Replies/Comments
• Shares/Retweets
• Likes

Generally speaking, if a post has significantly more replies than likes, it's a good sign that the audience has taken offence and is complaining about the content of that post.

SEO strategy for January

The new year is underway and that means it's time to get serious about your SEO strategy for January and hire a freelance writer if necessary to create landing pages, blog posts and so on.

A lot of people will be starting new marketing campaigns in the new year, so the sooner you can get going with yours, the better.

If you're on the lookout for SEO ideas for January, here are some top tips of where to start.

How to totally nail your Google rankings in 2020

A new year is here and if your resolution is to take a fresh look at your online marketing strategy, you're probably wondering how to improve Google rankings in 2020.

The truth is, not much has changed. There are always quick fixes that come and go, but the best long-term SEO strategy is simply to publish well researched, well written content.

I'm clearly biased in saying that, but Google aren't, and good quality content is something they regularly recommend in their advice to webmasters.

New Year's Eve fireworks in London © Greater London Authority - Kois Miah

So how do you rank better on Google in 2020? Simple. Publish relevant, useful content. Make sure it's well written - hire a writer if you need to (oh hello!) - and for the best SEO impact, publish new pages frequently, like once every 1-2 weeks.

There are some technical issues you might need to address, such as having a mobile-friendly website, but generally speaking, all other things being equal, publishing good text content on a regular basis is your best bet and it doesn't cost a fortune either.