Complete Text for New Website Launch

Text content for new websites is often overlooked during the design process. Web design agencies love to focus on graphics, animations, responsive mobile templates and so on, but don't always include much more than basic placeholder text or even Latin dummy text to fill the space.

It's not their fault - often that's what they've been hired to do, it's just that people don't realise web design doesn't necessarily include website content. Unless you realise in time, this can leave you without complete text for your new website launch. In the worst-case scenario, you might not have any sensible text content at all.

Whether you're still in the planning stage and you want to make sure you have complete new website text for launch day, or you're taking that final step and have just realised your web design agency are not going to fill in the spaces in your pages, I can help.

Make sure you have complete text for all the main pages of your new website.

Starting with your homepage as the first priority, I will work with you to identify the most important pages on your website and fill in any gaps with good-quality content. That might mean descriptions of your products and services, 'About Us' style pages, introductory text for your ecommerce checkout page, and so on.

Short Story Writing

Whenever I am contacted by someone who needs to hire a ghostwriter for a short story, I'm immediately interested. I produce a lot of factual content - online news articles, SEO landing pages, product descriptions etc - but fiction is where you can get really creative with words.

A short story is a search-friendly way to do that. Adjectives and metaphors can create a picture in the reader's mind, while plain text remains the easiest format for Google to crawl and index, adding to your presence in the search results.

In many cases, customers who want to hire a short story writer plan to publish the story in print, whether as a gift for a friend or family member, as marketing materials, as a teaching aid, or for some other purpose out there in the real, physical world.

Doctor Who - Time Scope edited by Matthew Rimmer

Time Scope is an unofficial and unauthorised charity e-book of short stories, poetry and art inspired by the Doctor Who universe, edited by Matthew Rimmer and featuring memories from cast and crew members who have worked on the show itself.

I know Matthew via his Who Hats account on Twitter, which catalogues every appearance of headwear in the show and is an indication of his encyclopaedic knowledge of Doctor Who.

At the start of the Coronavirus lockdown in the UK, Matthew contacted me and other fans of the show and invited us to contribute. I suggested an idea for a short story, and you can guess the rest.

Time Scope 2020. Click here to buy.

This is not your standard fanfic. Matthew has worked tirelessly over the past eleven weeks to bring together fans, authors, artists and performers to create an illustrated work of fact and fiction that runs to 360 pages, not including the cover, contents and contributor biographies. The full PDF is a hefty 417 pages long and is on sale from today, July 4th 2020.

Getting Hospitality Marketing Ready for Day One

James Mason, CEO of Welcome to Yorkshire, appeared across the BBC in the past few days to urge hospitality businesses in the north to prepare for 'Day One'.

In interviews on BBC Breakfast on May 17th and on BBC Radio Humberside's David Burns show on May 18th, he explained that different hospitality premises might be given permission to reopen at different times - but Day One is coming for all.

Speaking to Radio Humberside local legend Burnsy, he added that the two key words for hospitality marketing right now are 'confidence' and 'trust'.

'Day One is coming'

"We know that Day One is coming for everyone. If you're a bed & breakfast owner you can prepare your messaging, you can make sure that your marketing is right and say 'Listen, if you're concerned about having breakfast down in a common room, maybe we can deliver to your bedroom,' etc."

- James Mason, CEO Welcome to Yorkshire, BBC Radio Humberside, May 18th 2020

The date when lockdown is lifted may differ for different businesses - for instance, outdoor venues like campsites and caravan parks could find they are allowed to open ahead of more confined spaces like hotels and guest houses.

But the day is coming and it's important for hospitality marketing in Yorkshire and across the north of England to be ready to capitalise on any opportunities that lie ahead.

Business as Usual and the New Normal

Just a few weeks ago when I wrote my previous post here, we were entering the Coronavirus pandemic. While it's far from over, we are starting to see some progress.

Importantly, I think most of us have a good understanding of what business can be done, and hopefully in the very near future, more businesses will return to trading in a more 'normal' way.

For my part, I continue to take orders as usual, so if you need to hire a writer, I am available.